New owners will turn iconic Magic Beach Motel in Vilano into a boutique hotel


The Magic Beach Motel, located in Vilano Beach, was purchased May 9.

The Magic Seashore Motel, found in Vilano Beach, was ordered Might 9.

Immediately after the sale of the home to yet another developer fell as a result of following a pretty community fight with neighbors, the Magic Beach front Motel in Vilano Beach has been marketed.

But the new house owners — a boutique resort management organization — say they have no ideas at this time to improve the iconic classic motel, apart from some general repairs and renovations.

“At the instant, we’re just concentrated on operating the residence,” claimed Sonny Bhikha, a principal with Shivam Properties.

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Important Worldwide, a Miami-based developer, experienced planned to get the Magic Beach Motel and turn it into the 194-space Vilano Beach front Hotel. The company backed out of the offer very last December soon after the St. Johns County Fee voted 4- to deny its style software. Crucial Global is the exact same business powering the Embassy Suites in St. Augustine Beach.

On May possibly 9, Shivam Attributes finalized the $3.8 million transaction to obtain the 24-space motor lodge at 50 Vilano Street from Earl and Remy Jensen who have owned it considering the fact that 2010.

The business also manages motels and motels in Jacksonville Seashore, exactly where it is based, as very well as the Rodeway Inn on Ponce de Leon Blvd. in St. Augustine.

Generally, Shivam Homes purchases a franchise of a nationwide chain and then refurbishes it with sleek, modern-day features.

“You will find these a need for motels that are not cookie-cutter,” Bhikha claimed. “We observed the opportunity below and just variety of moved on from there.”

Shivam Homes has currently taken in excess of management of the Magic Beach front Motel and is continuing operations as standard, such as honoring earlier reservations.

Magic Beach front Motel acquired its name from its use as a established spot for the 1999 Warner Brothers Tv set series “Safe Harbor,” starring Emmy winner and Golden World nominee Rue McClanahan. Also that includes Gregory Harrison, the series was about a sheriff and father of three boys residing in Magic Beach, Florida, a fictional town.

The motel, constructed in 1951, capabilities Artwork Deco design and style and has come to be a local community fixture in Vilano.

Neighbors launched the North Beach Group Alliance, a group of citizens and nearby small businesses, in 2021 to tackle issues around a advancement they believed could negatively affect the environment and high-quality of everyday living.

Previous August, the team set out a petition inquiring the county suspend permits for commercial and mixed-use developments in Vilano Beach City Centre which garnered approximately 700 signatures. Area people also spoke out at the very first arranging meetings where by Essential Global floated the thought of the 194-room resort.

Michael Clare-Salzler, a 10-yr Vilano resident who does not belong to the North Beach Community Alliance but is concerned about overdevelopment, spoke to The File on Wednesday.

Clare-Salzler claimed he not listened to about the obtain of the Magic Seaside Motel by new entrepreneurs. When specified a description of the new owner’s programs for the assets, Clare-Salzler mentioned, “Very well, which is very good information to hear.”

In latest several years, the Vilano region has turn into a lot more commercially developed.

In addition to existing motels and Airbnb rentals, the 50-room Holiday Inn Express has opened and a Hyatt Position 120-space hotel will open this drop.

To Bhikha’s mind, competition is very good and he can have an understanding of why holidaymakers discover the location captivating.

“The complete Vilano Beach front is walkable, harmless and a spot exactly where folks want to come disconnect,” Bhikha explained.

This post at first appeared on St. Augustine Document: Magic Seashore Motel in Vilano will be turned into a boutique resort



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