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(19 Jan 2021)
Marriott has announced that its expects to open 100
properties in Asia Pacific in 2021.
Last year, the company celebrated its 800th hotel
opening in the region with 75 properties added to its portfolio
during 2020. Nearly 27,000 rooms were added to the region’s
development pipeline in 2020 alone, in addition to the signing of
Marriott’s largest branded residences project with close to 4,200
units.
“I am proud of the way we have continued to grow
and have moved quickly to adapt to the challenges that arose from
the pandemic. With the launch of new global industry hygiene
standards in April 2020, innovative offerings such as work
anywhere packages and hyper-localised marketing and sales
strategies, our nimble and forward-thinking approach will continue
to lead us through the recovery,” said Craig S. Smith, Group
President, International, Marriott International. “We are grateful
for the continued resilience and positivity demonstrated by our
associates and for the confidence our guests, owners and
franchisees continue to have in us. We remain well-positioned to
meet the travel demands of our guests across Asia Pacific and the
rest of the world.”
Greater China has led the
global recovery to date, and the company expects to soon celebrate
its 400th hotel in Greater China and its 50th hotel in Shanghai
with the opening of JW Marriott Shanghai Fengxian (pictured) in spring 2021.
According to a joint report by consultancy Bain & Co. and
Alibaba’s Tmall Luxury unit, Mainland China is on track to become
the world’s largest personal luxury market by 2025 even seeing
year-on-year domestic growth in 2020 despite the pandemic.
To
leverage this trend, Marriott International continues to
strengthen its luxury portfolio with expected openings in 2021
such as W Changsha, W Xiamen, St. Regis Qingdao and The
Ritz-Carlton Reserve Jiuzhaigou.
When The Ritz-Carlton Reserve opens, China will be the first country in Asia
Pacific to house all of Marriott International’s luxury hallmarks.
Beyond Greater China, Marriott International continues to
strengthen its footprint, with several expected brand debuts
across Asia Pacific in 2021.
In Japan, W Hotels is expected to
debut with the opening of W Osaka, while The Luxury Collection is
also slated to debut in Australia with the opening of The Tasman
in Hobart.
The popular Ritz-Carlton brand is expected to celebrate
its debut in the leading resort destination of Maldives in early
summer, bringing legendary service to the picture-perfect
archipelago.
The JW Marriott brand is
slated to make its debut on Jeju Island in South
Korea with the planned opening of JW Marriott Jeju in late 2021.
The company’s signature wellness brand, Westin, is also highly
anticipated to debut in one of India’s top beach destinations,
Goa, this summer.
To support domestic travel in
Japan, the company plans to open six additional Fairfield by
Marriott hotels throughout 2021 along ‘Michi-no-Eki’ roadside
stations aimed at revitalizing the country’s local sightseeing
spots. Japan expects to have more than 30 Fairfield by Marriott
hotels by the end of 2023.
Touted as one of the best cities in the
world for art, culture, music and food, Australia’s Melbourne is
expected to see the opening of the country’s second W Hotel with W
Melbourne in spring and the opening of Melbourne Marriott Hotel
Docklands in early 2021.
“The strength of our
pipeline is testament to the long-term growth prospects in Asia
Pacific,” said Paul Foskey, Chief Development Officer, Asia
Pacific, Marriott International. “Despite a challenging
environment in 2020, we are pleased with the signings we have
achieved across the region during the year. We have full gratitude
to our owners and franchisees for their belief in the resiliency
of travel and the strength of Marriott’s portfolio of brands.”
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