Lodge Equities and Coakley & Williams Resort Administration Kind Strategic Alliance

Alpharetta, Ga, Feb. 01, 2021 (Globe NEWSWIRE) — These days, Lodge Equities (“HE”) and Coakley & Williams Lodge Management  (“C&W”) announced the formation of a strategic alliance whereby Hotel Equities will give operational oversight and national assist to all accommodations inside of the Coakley & Williams portfolio of attributes. The alliance offers Coakley & Williams with added assets, which includes Hotel Equities’ finest-in-course operational system, market major gross sales and earnings generation skills, an award-winning hospitality teaching platform and proprietary business enterprise intelligence applications. The put together sources will enable to make certain optimized effectiveness throughout all disciplines though fostering a around 90-year legacy of marketplace fairness between the two corporations.

The two HE and C&W are effectively-recognized in the marketplace for prioritizing culture as a critical overall performance indicator for results, and equally companies level to that cultural alignment remaining the basis for the new alliance. Resort Equities was founded by Fred Cerrone in 1989 and Cerrone these days serves as Chairman of its Board of Administrators. Brad Rahinsky serves as He is President & CEO.

“This alliance was mainly driven by a shared eyesight of values and tradition,” reported Rahinsky. “Servant management to both our visitors and our associates is at the coronary heart of almost everything we do. Our industry-major teams, applications and education packages will help the Coakley Williams staff in elevating their performance throughout all KPI’s. The alliance enables Coakley & Williams to stay intact and impartial but benefit from Resort Equities’ tremendous expertise pool and market-primary effectiveness.”

C&W is a 3rd technology corporation started in 1961. Currently, Gary Williams, 2nd technology, serves as C&W’s Senior Advisor. Williams assumed handle of the organization in 1996 and shared that his determination in the course of his occupation has been a desire to develop a greater office for his staff members- an excellent shared by He is founder Cerrone. On many occasions Cerrone and Williams fought alongside a person yet another championing tricky problems in the resort business above the a long time and it’s that shared enthusiasm that presents Williams assurance in the new alliance.

His son, Mark Williams, serves as President of C&W and will keep on to have oversight of the C&W portfolio. He continues to be deeply engaged in customer relations and concentrated on ongoing development by way of the alliance with HE.

“Our alliance with Resort Equities makes it possible for us to protect our title and legacy and which is very critical as we continue to improve,” said Mark Williams. “We are generating a a lot more impressive motor together and our customers and associates will straight away benefit from the extra means created possible by way of the alliance.”

“We have often been and will keep on to be centered on aligning with the proper partners and we place a significant emphasis on ensuring we look at all bins starting up with tradition preservation,” said He is Chief Improvement Officer, Joe Reardon. “We could not be extra psyched to help and generate C&W’s results and further more aid their good standing in the marketplace. C&W has a confirmed system on the REO/Unique Servicer aspect of the enterprise with deep associations. This model would make remarkable perception as we integrate the regional support from C&W and plug in our processes, relationships, coaching system, procurement scale and proprietary devices.”

About Lodge Equities

Resort Equities is an Atlanta-dependent complete-scale resort possession, administration and enhancement organization with a portfolio of 190 motels and projects all over the United States and Canada. Fred W. Cerrone, CHA, serves as Founder and Chairman Brad Rahinsky serves as President and CEO. For a lot more details, pay a visit to www.hotelequities.com.

About Coakley & Williams Lodge Administration

Coakley & Williams is the preeminent service provider of complete lodge management solutions with a house portfolio that represents resort makes these as Hilton, IHG, Preference and Wyndham, as nicely as, impartial boutique inns, in lots of of the nation’s optimum-carrying out lodge marketplaces. At present, Coakley & Williams manages about 3,000 rooms with 31 lodges in 10 states and the District of Columbia.  These destinations include but are not constrained to hotels in the vicinity of the historic Nation’s Money, the sunlight stuffed coastal towns of Myrtle Seaside and Daytona Seaside, and the theme park stuffed towns in Central Florida.  Spanning virtually 5 decades, our resort administration team has garnered a very well-acquired name for maximizing lodge assets by unmatched experience with excellent assurance, qualified advertising and marketing and progressive hotel administration programs. For additional details contact Mike Lebby, Director of Growth at [email protected].


Sommer Shiver
VP of Branding & Communications, Lodge Equities
[email protected]

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